Robert Fedoruk

(but some people call me The Duke)

ServiceNow Architect, Developer, Admin, and Consiglieri

10x Knowledge speaker. 7x Community MVP. 4x Hackathon winner.

About Me

I was an early adopter of ServiceNow over a decade ago, and I've spent that time doing just about everything you can do on the platform — building custom applications, re-architecting failed implementations, starting businesses, failing, and starting again.

I've been a 10x speaker at the Knowledge Conference, a 7x Community MVP, and won 4 ServiceNow Hackathons. ServiceNow isn't just my job — it's my lifestyle. Duke Digital Media is how I bring authentic, authoritative, and unapologetic engagement to the ecosystem.

What I Do

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Content Creator

I've built a popular ServiceNow YouTube channel and co-host the CJ & The Duke podcast. Real talk about ServiceNow for admins, architects, and platform owners.

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Community Leader

7x Community MVP. 10x Knowledge Conference speaker. 4x Hackathon winner.

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Practitioner

Hands-on platform experience for over a decade — owning the platform, building custom applications, and freelance consulting.

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Coach & Advisor

Deep experience in resume makeovers, career strategies, goal setting, and execution planning. My network has resulted in dozens of successful placements.